Unlike regular curcumin powder, Solgar starts with a 95% curcumin extract…the standard active form, purified and concentrated from native turmeric root (Curcuma longa). For the first time, Solgar surrounds and encapsulates standardized curcumin extract with microscopic, “water-loving” spheres called micelles. Micelles make the difference in absorption and are so microscopically small that they allow curcumin to be readily passed into the bloodstream. At this size, micelles are virtually invisible and have the ability to transform a dense and opaque powder into a crystal clear, body-ready liquid. The clearer the liquid…the greater the bioavailability. The greater the bioavailability…the greater the absorption. And, the greater the absorption the greater the power of curcumin. - Source: Solgar